Friday, January 12, 2007
How to Market Your Web Site Without Marketing Costs
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How to Market Your Web Site Without Marketing Costsby: Neil Armand
The Internet currently reaches more than 800 million users around the world. This makes your potential for exposure much higher than with traditional forms of media. The worldwide online commerce has reached $6.8 trillion by 2004. Companies and individuals today can leverage the massive reach of the Internet and promote their organizations, products or services to the global market without substantial marketing costs.
There are numerous ways you can promote your site to enhance prominence, drive targeted traffic, and get worldwide exposure for your organization. Check out the Free Resources section at http://www.newideatrade.com. Several free tools are listed here that will enable you to promote your business and website. It includes links for getting listed on leading search engines, directories, and online yellow pages, getting Web awards for your site, earning advertising revenue from your web site, free electronic magazine and Weblog publicity, press release distribution tips, free viral advertising tools, and web site translation tools.
Internet search is one of the most effective marketing tools for attracting customers to your business. Leading search engines and directories put your web site in front of millions of consumers. You can register your site on most search engines and directories for free. NewIdeaTrade.com s Free Resources section provides direct links to the registration page of more than 1000 search engines and directories.
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Sending a press release is one of the most effective ways to generate free publicity for your business. Just one mention of your business in any of your industry's major publications can bring thousands of targeted prospects to your site and increase your sales. The media directory located at the Free Tools section of newideatrade.com contains contact information for more than 20,000 print and electronic media outlets.
Another way to promote your Web site and to enhance the credibility of your organization is to get national and international Web awards. NewIdeaTrade.com s free directory includes direct links to the submission page of more than 100 award sites.
An effective way to market your business is to write guest articles for ezines (electronic magazines). If you can share your knowledge by writing articles, you can provide ezine publishers with useful content while promoting your business for free through biographical data at the end of your article with links to your Web site. Publishing articles also improves search engine rankings because one of the important factors in ranking high in search engine results is link popularity.
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Another innovative way to market your website is to publish articles on blogs. Weblogs or blogs are online journals or diaries that allow you to publish your articles on an ongoing basis. You will find direct links to the submission page of more than 300 electronic magazines and over 100 weblogs at the Free Tools section of newideatrade.com.
Additional information on how to market your Web site is available at http://www.newideatrade.com.
About The Author Neil Armand
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