Tuesday, June 06, 2006
Marketing Wizard Shares Her 2004 Marketing Forecast
With next year just around the corner, Internet MarketingWizard, Catherine Franz, is sharing some tips on what toexpect in 2004 that could possibly affect your business.
- Interrupt marketing is still fading in 2004, actuallydecreasing tremendously faster than in 2003. And could betotally eliminated by consumer voice and some new governmentregulations being proposed.
- Legitimate advertising climbing.
- Required planned marketing strategies doubling in orderto stay ahead in building trust and continuing a legitimatemarketing campaign.
- Online trial by error marketing will continue to fade toalmost nil by the end of 2004.
- Online surfers increased their sophisticated in 2003 andwill double in 2004.
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- E-commerce is going to make some drastic changes intransaction smoothness.
- Website hosting companies are going to begin to need tocreate other backend revenue because hosting prices aregoing to drop considerably due to larger companies providingmore hosting services fee in order to attract higher numbersto make bigger revenues from their mailing list numbers.
- Viral marketing is going to get easier, prove to increaseits usefulness and will triple its popularity for promotingproducts and services. Expected numbers are predicted to beoff the charts.
- Referral or Word of mouth promotion is still the numberone answer to marketing in 2004. There will be big increasein referrals, joint ventures, and strategic alliances.
- Bragging will be on the increase and will become evenmore sociably accepted in sales than in 2003.
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- Fierce competitor competition among services companieswill decline just slightly as companies run to catch up onlearning to marketing cleanly.
- Web sites going e-commerce will double its numbers from2003.
What part of this prediction affects your business in 2004.
What plans have you made to "adopt and adapt" your marketing strategies to handle these variables.
About the Author:
Catherine Franz is a marketing industry veteran, a CertifiedBusiness Coach, Certified Teleclass Leader and Trainer,speaker, author. You can subscribe to her award winningdaily marketing ezine -- Light Bulb Moment at:http://www.AbundanceCenter.com.